SCOLARI’S MARKETS IN NORTHERN NEVADA NOW OFFER SAN FRANCISCO BAY PREMIUM GOURMET COFFEE PRODUCED BY THE ROGERS FAMILY CO.

Purchases of San Francisco Bay Coffee at Scolari’s helps workers/protects the environment at coffee farm communities throughout Latin America

RENO, NV/SAN LEANDRO, CALIF. (September 28, 2005) – All Scolari’s markets in the northern Reno region now offer “socially/environmentally responsible” San Francisco Bay Premium Gourmet Coffee - produced by the family-owned Rogers Family Company - (www.rogersfamilyco.com) – which enable coffee lovers to help protect wildlife, rainforest or even build a house, school, medical clinic at coffee communities throughout Latin America. The 15 Scolari’s markets in the region now offer two-pound bags of French Roast, Columbian Supremo, Hazelnut and Decaf gourmet blends of San Francisco Bay Coffee – one of the brands of the San Leandro, Calif.-based Rogers Family Co. whose premium whole bean and pre-ground gourmet coffee and tea products are sold nationwide. All Rogers Family Co. products carry a 'Seal of Socially/Environmentally Responsibility.'

Purchases of San Francisco Bay Gourmet Coffee also help fund the Rogers family's Community Aid program which raises the quality of life for thousands of coffee farm workers and protects natural resources at or around 19 coffee farms in Latin America - where the Rogers pay each farm MORE than the price mandated by Fair Trade. Coffee Community Aid projects – which are continually performed – include building houses, medical facilities, schools, day care centers, funding permanent educational programs such as scholarships, providing doctors, nurses, teachers, food and clothing, clean drinking water and energy systems as well as protecting rainforest and wildlife from poachers. “We are honored that family-owned Scolari’s markets – which has a reputation for customer service and quality - is carrying our gourmet coffees,” said Rogers Family Company President Jon B. Rogers. “Any Scolari’s customer who purchases San Francisco Bay Coffee helps raise the quality of life for coffee farm workers and their families and also protect natural resources, including wildlife in the world's premier coffee growing regions.”

ABOUT THE ROGERS FAMILY COMPANY (www.rogersfamilyco.com):

The Rogers Family Company was founded in 1979 by Princeton University graduate and ex-Revlon executive Jon B. Rogers. Rogers gambled and took a second mortgage on his home to purchase and eventually transform a small, bankrupt firm into what today collectively comprises one of the nation’s leading wholesalers/roasters of branded gourmet coffee. The company is also the largest gourmet coffee roaster in the San Francisco Bay Area and one of the nation’s few remaining family-owned

gourmet coffee roasters. The Rogers Family Company today supplies millions of pounds of coffee (including "Fairly Traded" coffee, organic coffee, and bird-friendly coffee) and tea each year to discriminating customers worldwide under various brands which include:

San Francisco Bay Coffee Company
Organic Coffee (& Tea) Company
Fairwinds Coffee Company
Black Mountain Gold Coffee
Cafe Jerusalem
East India Tea Company
Audubon™ Coffee

 For more information on Community Aid, any coffee or tea industry issue, to purchase products or to help the Rogers family continue to “Brew the Right Thing” through its socially responsible coffee, please visit www.rogersfamilyco.com. Or call 800/829-1300 or 510/638-1300. Original/electronic photographs and broadcast-quality video of Community Aid projects, the coffee roasting process, coffee farms as well as the people, flora and fauna of Latin America are available. Please contact Jim Zelinski at 415/882-7787, 415/420-6050 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .