PITTSBURGH, PA/SAN LEANDRO, CALIF. (August 15, 2005) – The Audubon Nature Store at Beechwood Farms in Pittsburgh, PA now offers “AUDUBON COFFEE ”™ - a complete line of organic, shade-grown “Earth Friendly” gourmet coffees produced by the San Leandro,Calif.-based Rogers Family Company (www.rogersfamilyco.com) for the National Audubon Society and certified by the Rainforest Alliance. With their purchases, coffee lovers can help protect migratory songbirds, rainforests or even build a school, home or medical clinic at coffee farm communities throughout Latin America.

Located at 614 Dorseyville Road in Pittsburgh, the Audubon Nature Store carries AUDUBON COFFEE Rainforest, French Roast, Breakfast and Decaf blends. These premium, pre-ground blends in 12-oz bags meet rigorous standards established the Rainforest Alliance and the Organic Crop Improvement Association (OCIA). They can be purchased at the Audubon Nature Store or online at www.auduboncoffeeclub.com. The Rainforest Alliance sets environmental and social guidelines for sustainable coffee farming which provide sound working conditions for farmers, protect natural resources, minimize agrochemical use and waste, and safeguard soil quality and water supplies. All Audubon coffees are certified 100 percent organically grown and pesticide free.

The family-owned Rogers Family Company produces and sells premium pre-ground and whole bean gourmet coffee and tea products across the nation. The Rogers Family Co. produces AUDUBON COFFEE under license by the National Audubon Society and certified by the Rainforest Alliance. All Rogers Family Co. products carry a 'Seal of Social/Environmental Responsibility.'

“We are very pleased to partner with the National Audubon Society and Rainforest Alliance and support their efforts to foster environmentally and socially responsible coffee production,” said Rogers Family Company President Jon B. Rogers. “Anyone who purchases Audubon Coffee helps raise the standard of living for workers and protect natural resources, including wildlife in the world's premier coffee growing regions.”

Purchases of AUDUBON COFFEE also help fund the Rogers family's “Coffee Community Aid” program which raises the quality of life for thousands of coffee farm workers and protects natural resources at or around 19 coffee farms in Latin America - where the Rogers pay each farm MORE than the price mandated by Fair Trade.

Coffee Community Aid projects included building and providing houses, medical facilities, schools and other educational programs, such as scholarships, day care centers, doctors, nurses, teachers, food and clothing, clean drinking water and energy systems, and protecting rainforest and wildlife from poachers.

ABOUT AUDUBON COFFEE
Audubon Premium Shade Grown Coffee ™ is certified by the Rainforest Alliance and made exclusively from carefully selected Arabica beans cultivated according to traditional methods in the world's premier coffee “source” regions. The farmers who cultivate these beans use traditional techniques to grow beans as nature intended - under a lush canopy of tropical trees, habitat for hundreds of bird species such as toucans and migratory warblers, and rainforest wildlife such as jaguars and tree frogs. To boost production, many coffee farmers have switched to full sun farming and destroyed native shade trees, leaving little possibility for wildlife habitation. The introduction of Audubon Coffee ™ helps reverse this destructive trend. Audubon Coffee™ is available through select retail outlets, gourmet stores, pet stores, supermarkets, corporate service, and the “Audubon Coffee Club” at www.auduboncoffeeclub.com or 800/770-9381.

NATIONAL AUDUBON SOCIETY MISSION STATEMENT
The National Audubon Society’s mission is to conserve and restore natural ecosystems, focusing on birds, other wildlife and their habitats for the benefit of humanity and the earth’s biological diversity.

ABOUT THE ROGERS FAMILY CO.
The Rogers Family Company was founded in 1979 by Princeton University graduate and ex-Revlon executive Jon B. Rogers. Rogers gambled and took a second mortgage on his home to purchase and eventually transform a small, bankrupt firm into what today collectively comprises one of the nation’s leading wholesalers/roasters of branded gourmet coffee. The company is also the largest gourmet coffee roaster in the San Francisco Bay Area and one of the nation’s few remaining family-owned gourmet coffee roasters. The Rogers Family Company today supplies millions of pounds of coffee (including Fair Trade Certified) and tea each year to discriminating customers worldwide under various brands including Audubon Coffee, San Francisco Bay Premium Gourmet Coffee, the Organic Coffee Co., Fairwinds Gourmet Coffee.

For more information on Coffee Community Aid, any coffee or tea industry issue, to purchase products or to help the Rogers family continue to “Brew the Right Thing,” please visit www.organiccoffeecompany.com or www.naturefriendly.org. Or call 800/829-1300 or 510/638-1300. Original/electronic photographs and broadcast-quality video of Coffee Community Aid projects, the coffee roasting process, coffee farms as well as the people, flora and fauna of Latin America are available. Please contact Jim Zelinski at 415/882-7787, 415/420-6050 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

ABOUT THE RAINFOREST ALLIANCE
The mission of the Rainforest Alliance is to protect ecosystems and the people and wildlife that depend on them by transforming land-use practices, business practices and consumer behavior. Companies, cooperatives and landowners that participate in our programs meet rigorous standards that conserve biodiversity and provide sustainable livelihoods. For more information on its sustainable coffee program, please visit www.rainforest-alliance/coffee.org or contact Kim Seaman ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) or Jennifer Vogel ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) or call 212/677-1900.